About Us

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Our effectiveness is derived from our passion for magical ideas, meaningful design solutions, and their best possible presentation at shelf. These are the reasons we get up in the morning..

Swerve was founded by Robert Croft and Martin Short in the summer of 2002 in New York City, which has remained our home ever since. Over the years the Swerve team have been involved in hundreds of projects, with clients all across the globe. Many of Swerve’s designs have been launched internationally and our experiences have led us to become experts in a host of different markets and categories. It is this collective knowledge, along with our focused creativity, planning, and manufacturing experience, which we bring to bear in every program.

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At swerve we know that each project is unique. We work closely with our clients to create a custom program for every opportunity. This may involve brainstorming or collaborative research with your team, consumer research, or kicking things off with an immersive innovation session. Whatever the structure of the program the results will enable your brand and products to create a stronger bond with your consumers.


We provide focused imagination and design solutions to brands, helping them to build a stronger link with their consumers, to create more meaningful and desirable products, and to improve their bottom line. We achieve this through an integrated process of research, creativity and production expertise.


Innovation Hub

Swerve's 2 day innovation Hub program is available to clients as an effective and fast way to create an array of structured product and packaging concepts. We can bring the lead ideas to life as functional prototypes within a few weeks.