Martin Short has 25 years of experience in the fields of product and brand development and has worked on programs in more than 15 countries. He began his career in the UK with Warwick Design Consultants and then moved to the United States, joining Deskey Associates and then FutureBrand. Martin was instrumental in the establishment of a pioneering, integrated 3D branding division within the company and became Senior Project Director of Industrial Design, leading design and innovation programs for major global brands, including Gillette, Dial, Red Devil, Frito-Lay, Pepsi, and Nestlé.
Martin co-founded Swerve Inc. in 2002 and provides project management, strategy and creative direction, as well as being involved in the creation of design solutions.
Articles featuring Martin’s work have appeared in a number of international periodicals and books, including Design World, Design Week, ArtLab Quarterly, Brand Week and Innovation Magazine, along with articles in Brand Packaging, Package Design Magazine and Shelf Impact.