Arccos Caddie - October 2018
For the Arccos Grips product, Caddie, we created a new format of physical packaging. Each package opens to reveal two layers of sensor embedded grips, along with a guide booklet and putter sensor.
Care was taken to create a strong physical connection with the prior sensor pack, through materials, opening features and the slide on printed sleeve. This helps create a strong brand dna and allows the messaging to concentrate more on communicating the product features and benefits.