Swerve developed this revolutionary product with the client as a stylish and professional active recovery tool for both serious athletes and anyone with an ache or pain. A tough yet stylish ergonomic handle comes with interchangable hot and cold rollers, for the ultimate in muscle and joint treatment. Swerve took this from a medically derived concept through to production and developed the supporting branding and positioning. We also designed the direct ship and retail packaging and much of the support materials.