3 Generations of structural packaging for players and accessories.
The Zune online and device experience was developed around the sharing of personal content, opinion and tunes. Zune represents the warm, tactile originality of the personal experience and reflects the individuality and world of the user. Where other brands are sanitary and cold, Zune is engaging and welcoming; the product lets users shape their media collection on their own terms. The packaging needed to reflect these characteristics and provide a unique moment of interaction and resonance between the consumer and the Zune brand.