Wake is simple, beautiful, and intuitive to use. This alarm clock, designed by Swerve, has a built in wireless charging slot and a clean display, with a single smart roller control for all settings and operations.

Our goal was to design a product with a broad, mass appeal, yet premium aesthetics, with simple operation in low light without the need for instructions or the molded text found on so many of todays clunkier, products.

The form is friendly and welcoming, and a gentle led glow-light lets the owner know the status of the charge.