Frito-Lay – Go-Snacks
Background
Frito-Lay snacks are popular around the world; however, the natural threshold of the category limits the price point of a bag of chips. Swerve was asked to explore the relevance of more functional packaging within the snack category, as well as the value of particular features to consumers.
Assessment
Swerve created a range of new structures — exploring features such as resealability, rigidity, portion control, mess reduction, and product protection — and let consumers live with them for a few days. The results of this real-life research indicated a significant desire for an entirely new packaging format, which paved the way for the design of a new, rigid snack package. We worked closely with Frito-Lay’s manufacturing team to create an efficient and revolutionary structure that could be made, filled and utilized across the entire global portfolio of snack foods.
Solution
The Go-Snacks package was launched with huge success. Consumers delighted in the convenience of a rigid pack that kept the product from crushing and helped parents easily control their children’s portions. Resealability allowed for greater usage occasion, and the cup-shaped cap is perfect for more hygienic sharing. Because the package form aligns with the profile of Pepsi soda bottles, the package also allows vending machine sales and consolidated distribution channels. The overall results are greater margins for Frito-Lay, improved consumer appeal and the creation of a new snack-foods category that has supported many new product releases.