EB Brands – Swiss Gear
Background
Swerve was invited to create a packaging system of travel accessories that focused on European quality and style.
Assessment
The strategy was to create a system that made Swiss Gear accessible to every traveler, while promoting the quality that one is assured when purchasing a Swiss-made product. Care had to be taken to ensure that the use of the Swiss knife, flag and scenery adhered to strict brand guidelines.
Solution
By featuring the scene of the Swiss Alps and the national flag, we achieved an aspirational and professional aesthetic. The graphic architecture allows easy navigation between and among the products and also promotes a premium price point. Swerve developed a structural system of three blister sizes to encompass all SKUs. The recycled PET vacuum-formed package allows bulky items such as travel pillows to be addressed with consistent, sweeping surfaces.