Product design, Packaging, Branding, and Innovation.

Design for brands.

Focused imagination and practical design solutions.

Using a combination of research, creativity, invention, and production expertise - helping to build a stronger link with consumers, creating more meaningful and desirable products, and improving profitability.

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Our Services


Innovation Hub

Our two day innovation program is a proven and effective way of creating a structured array of product or packaging concepts in collaboration with your team.

The extended program also includes the assessment of ideas and the development of key solutions into prototypes within a matter of weeks. All with the confidence that no option has been missed or time to market wasted.

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Project planning.

We know that every project is unique, so we work closely with all of our clients to create an individual program for every opportunity.

This may involve brainstorming or collaborative research with your team, organizing consumer research, or kicking things off with an immersive innovation session.

Whatever the structure of the program the results will enable your brand and products to thrive and grow.



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Creating prototypes and mock-ups is a key part of how we work.

We have a full prototyping lab within our studio and consider the building of proof-of-concept models, comps and physical prototypes a critical part of the design process. We use our CNC machines and 3d printers daily, building individual parts and complete functional products to develop, evaluate, and share our ideas.


A passion for magical ideas.

Our effectiveness is derived from creating meaningful design solutions, and ensuring their best possible presentation at shelf.

Swerve was founded by Robert Croft and Martin Short in the summer of 2002 in New York City, which has remained our home ever since. Over the years the Swerve team have been involved in hundreds of projects, with clients all across the globe. Many of Swerve’s designs have been launched internationally and our experiences have led us to become experts in a host of different markets and categories. It is this collective knowledge, along with our focused creativity, planning, and manufacturing experience, which we bring to bear in every program.