Sprint, Boost, & Virgin mobile packaging

Swerve designed a new structural packaging platform for this family of phone brands. A fully paperboard package with a suite of modular internal trays to accommodate a wide range of smart-phones and accessories from different manufacturers, with an outer sleeve carrying the brand and plan info.

The system was developed through a program of consumer groups and iterative prototyping so that the packages are both efficient and also provide a memorable un-boxing and set up. Each iteration of the package internals present the handset and then the secondary parts, such as cables and batteries, in a logical and organized manner.